Social Media
Establish your brand | Raise awareness | Be more human | Increase Customer Loyalty And Trust
Social media marketing has many benefits. Here are just three.
- Particularly for entrepreneurs and small business owners, it that it allows them to play and compete on the same playing field as huge companies. It doesn’t matter whether you’re a home based business or a multi-national corporation, everyone has access to the same 140 character Tweets on Twitter and everyone has the same ability to attract new clients with engaging blog posts!
- Another huge benefit is video marketing. Just a few short years ago you had to have very deep pockets to connect with customers and prospects using television advertising. But today, anyone with a flip camera and good message can just as easily connect with their target prospects. One of the major benefits of video is that it readily allows people to feel your passion and experience your personality.
- Finally, another somewhat ‘stealth’ benefit of social media is that it can more easily get you connected with people through Twitter, Facebook, and LinkedIn, that you may otherwise not have a prayer of connecting with using the telephone or email.
Social media can quickly and easily help your business gain important visibility and exposure to hundreds if not thousands of potential customers. Plus, through a regular stream of good, engaging content on such platforms as blogs, Facebook, and Twitter, business owners can begin to build valuable relationships with current customers and prospects.
I think this is the ‘hidden gem’ of social media marketing since we all know that in order to gain a customer, we as business owners need to overcome the “know, like, and trust’ factor.
Another ‘hidden gem’ is that once an entrepreneur is engaged in social media marketing, they become more focused on what their customers are asking for and saying about either their products and programs specifically, or their industry in general. Sometimes a reader will post a comment to your blog that will provide just the idea you were searching for!
