Video Marketing

Things you can do with video in your business

Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence.

If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts. Extra bonus: Video is much more personal and compelling than print alone!

Get some face time. Use a personal video message or video email to go “face to face” with your clients or prospects. Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email. If you want to stand out and be memorable, use video!

Make it an event. Whether you’re promoting a webinar or launching a new product, nothing makes a bold statement like video. Adding video to your promotional plans makes your webinar or launch look more like a special event. Again, it’s the best way to break through the online clutter and make sure your message gets noticed.

Go Live! You can do a live webcast or offer a “Q & A” video session using free platforms such as Livestream or Ustream.tv. These web resources make it easy to fire up your webcam and go live whenever you want. A live webcast is dynamic, engaging and highly interactive. (You may want to do a test run first, just to get comfortable with the format).

Get your Free Guide:

Right Click, then ”Save As” on your Desktop