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Customer and prospect email addresses are one of the most important assets a small business can have. Because email goes directly to the consumer. While you can’t guarantee that people will open your emails, if you have their correct email address you can at least make sure that all of the people on your list are receiving your message.
In order to use email marketing effectively in your business, you need ways to gather email addresses of current and prospective customers. Here are some of the best ways small businesses can gather email addresses.

1. Give Something Away
Everyone loves to win free things and one of the best techniques for getting people to give you their email address is to have a free drawing for one of your products.

2. Offer an Educational Opportunity
Do you have a special skill or is there something customers and prospects would love to learn that you can teach? Hosting a free online webinar or in person seminar where people have to register, including their email, to attend, is another way to gather email addresses. As an added bonus, this can boost your image as an expert in your field.

3. Create a Preferred Customer List
Let customers sign-up on a piece of paper in your shop, stand, or stall to be preferred customers to get advance notice of sales and special discounts and promotions.

4. Share Something Special
If you are known for your ability to grow amazing tomatoes, write an ebook about how to grow tomatoes and offer it for free to anyone who signs up. You can even do this offline at a farm stand without electricity by having people sign-up and sending the ebook via email.

5. Appreciate Your Customers
Remember, everyone likes to win and when you position it as a monthly customer appreciation drawing, you give customers the chance to win while letting them know you appreciate their business and gathering their email addresses. It is a win for everyone.
The key to effective email marketing is getting the email addresses of your customer base. With a good email list, you can send personal emails, a regular newsletter, and announcements about sales and promotions. Marketing experts say you generally need to connect with someone seven times to make a sale, email marketing can make it easier to reach out and connect with your customers.

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